Bathroom fitting industry is a booming industry which has huge market of over 15 billion dollars in 2006 and this is expected to grow year after year. Every year companies are coming up with new products or old products with new designs and features. As the population of the world is increasing, people needs more houses. Government sector and also private sector is investing huge amount of wealth in this sector. Due to rapid urbanization and growth of number of residential facilities the demand of bathroom equipment market is rising. The rising income of the people and the increasing of purchasing power parity have also contributed in the growth of this industry. The third world countries especially India and China are emerging as major market for bathroom fittings.

Industry Structure
Bathroom fitting industry is a mix of small, medium and large manufacturers. Small manufacturer products are low end products that caters to local and small section of the population. Whereas large scale manufacturers are big MNCs and corporate houses. The segments in which this industry can be identified are

• Industry is mainly located in organized sectors. But in developing nations it is located in both organized and unorganized sectors.
• Both domestic and the foreign manufacturers are playing major roles in supplying the bathroom products.
• Importers and suppliers of bathroom equipment market.

Key Drivers of the Industry
Economy works on the principle of demand and supply. Every industry is drive by the market forces and the market forces are affected by various forces. Key drivers infact generated demand for the industry. Bathroom fitting industry is no exception to this rule. This industry is too like other industries are driven by various market forces which are as follows:

• Rising Income of the people and hence their purchasing power parity (PPP)
• The rapid urbanization due to which the demand for bathroom fittings is growing
• More and more investment in the construction sector both by domestic players and the foreign MNCs.
• Growing awareness among the people regarding bathroom architecture and fittings.
• Advertisement especially in developing nations is key factor in creating product awareness and hence the demand .